According to a multinational market survey, the bubble tea industry’s turnover is estimated to reach a worldwide market value of US$6.17 billion by 2030. Not only do new entrepreneurs want to join the industry and Taiwanese brands want to enter overseas markets, but also other catering and hotel industries realize the potential of this market and want to increase the bubble tea business in order to create more turnover to expand their business territories.
Understand the Need
Diagnose for You
Make Suggestions
Implement the Program
This client in the original meal items have been performing excellent, but they observed their consumers and found that most people like to order a drink when ordering a meal. In addition to the option of cooperation with drink brands, the client’s expectation is to create its own brand. After we understood the situation and generated a variety of combinations of menus for them to choose, which is the right match with the meal and the largest number of consumers like the flavor, and finally become one of the popular drink brands.
During the business contact, it was clear that the client wanted to create a new brand, or even a chain, and had big ambitions but relied on experienced consultants to advise on key issues such as ingredient selection, menu design, and how to create exclusive drink specialties. We helped the client to create exclusive specialties based on the client’s ideas, designing standard menus, calculating drink costs, choosing the right materials, and providing education and training to the brand’s staff. In the end, they succeeded in setting up five directly managed chain stores within three months, and they are still in operation.